The Midscale Hotel Brand Landscape: Past, Present, and Future

With the opening of the 100^th Quality brand hotel in Canada, Development Insights sits down with Cushman and Wakefield Hospitality Vice President and Practice Leader Brian Flood to examine the midscale hotel segment and the ways it’s evolved from simple roadside inns to a diverse range of hotels. They also look to the future, and what post-pandemic travel trends could mean for midscale hotel operators.