Development Insights: Getting Rewarded with Loyalty Programs

Many hotels live and die by their repeat clientele, but how can hoteliers build loyalty in a world where guests have more options than ever before? Veteran loyalty consultant Steve Allmen says that while rewards can get people through the door, true loyalty begins with trust, great service, and gratitude. The president of Loyalty and Co. sat down with us to discuss how loyalty can help build consumer confidence, getting staff involved, and bridging the digital and physical guest experience.